From the very beginning, Clif Bar Inc. has placed a strong emphasis on interacting with customers and listening and responding to their needs. The creation of LUNA, kosher certification, increased soy protein and additional antioxidants, and improved texture and flavors are all direct results of consumer input. All consumer mail is answered. Employees travel to sporting events and shows sponsored where they can meet CLIF and LUNA lovers face to face. We look forward to meeting you!